Our methodology
Let's be sure of one thing - there is no single successful sales model. Considering different sectors and segments of the market, sales situations may be different as they are influenced by:
Strategy - what do we want - a one off deal or to build loyalty
Degree of customer value to be generated, using the soft sell to generate more loyalty
The product / service range & its lifecycle
Kruger-Brent works from a model which considers the majority of the sales scenarios. We call this Connected Selling.
Kruger-Brent concentrates on four key selling scenarios. By understanding each scenario and the triggers within them, we will enable our clients to rapidly assess their consumer requirements and adapt their offers accordingly.
The 4 approaches are described in the table below:
Our expertise means that everything Kruger-Brent does for your organization is about enabling you to get the best out of your sales team and to achieve the results.